Smartwool - Clothing
Smartwool is the leader in popularizing clothing made from merino wool. They are also a leader when it comes to ethical and sustainable practices in the clothing industry. Smartwool partners with New Zealand Merino Company, which has developed the world’s first Merino wool accreditation program. This program ensures environmental, social and economic sustainability and safeguards animal welfare. The sheep that provide wool for Smartwool enjoy free range in spectacular natural settings, contributing directly to the high quality of the fiber. Smartwool believes sheep deserve to be treated well, and as part of that belief, they require contracted wool to be non-mulesed and they will not source wool from growers that practice it. They also work with New Zealand Merino to trace wool to the farm and to ensure every farm takes care of its sheep, its workers, and its land. Smartwool products include their famous socks as well as a large selection of base layers, shirts, pants, sweaters, jackets, hats, and accessories.