Ninoshka - Fashion with a Conscience
Ninoshka is a sustainable fashion brand by designer Ninoshka Alvares-Delaney. Produced in India, her products are available worldwide through several online retailers. All of Ninoshka’s products are made from natural and organic material. She uses natural dyes including indigo, pomegranate, marigold, onion peels, and coconut. Embroidery is done by rural Indian artisans and Ninoshka works with handloom weavers from across India. By working with rural artisans, not only does she create employment opportunities, but also makes sure that the artisans she works with receive fair wages. Ninoshka practices the Reduce-Reuse-Recycle philosophy. She reduces waste and the use of resources by creating minimalistic styles and up-cycled fashion. Some of her designs are constructed in a single stitch line, while others can be reused by wearing a garment inside-out or in multiple ways. She recycles remnant pieces of fabric to create new fabric. Ninoshka’s products aim to create social improvement and environmental awareness.